Plant an Idea and Watch it Grow

teHOW ALUMNUS IAN TANG TOOK A PROBLEM AND TURNED IT INTO...Trees!

For alumnus Ian Tang (Class of 2003), starting a small business with the goal of helping the planet wasn't part of his long-term plan when he graduated from the University of Calgary. But his creativity kicked into gear when he saw something that he considered to be "lacking" in the market. 

"As a realtor, I purchased consumer goods as part of my marketing strategy and was tired of buying things that accumulated environmental waste," explains Ian. 

Although he doesn't necessarily consider himself an environmentalist, choosing to support an initiative that was good for the planet while supporting local Canadian businesses helped make his decision easy. And so, Ian's company, Plantable Greetings, was born.

This unique card company, based in Vancouver, is 100% Canadian-owned and manufactures zero-waste greeting cards. Their cards are made from Canadian sourced materials and are designed by Canadian artist, Tess Sereda. Through their tree planting partner, Pledgling, the company plants two trees for each card purchased, supporting the growth of forests worldwide. To date, they have planted 3200+ trees. 

Why trees? The company website explains: Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines. Have you ever taken an Aspirin? It comes from the bark of a tree' Trees are good for our health and our environment, and simply, our well-being. Last year, many members of our community received a volunteer appreciation card during National Volunteer Week, or a Mother's Day card in our Mother's Day box fundraiser. Those cards were purchased from Plantable Greetings and resulted in Southridge helping to plant hundreds of trees.

Last year, many members of our community received a volunteer appreciation card during National Volunteer Week, or a Mother's Day card in our Mother's Day box fundraiser. Those cards were purchased from Plantable Greetings and resulted in Southridge helping to plant hundreds of trees. The cards were crafted from post-consumer-waste paper and no new trees were cut down in their making. Plus, each card was embedded with seeds, allowing recipients to plant them directly into their gardens to watch wildflowers grow!